We give your brand new world-leading opportunities, regardless of industry,
when it comes to observing group behaviors,
attitude, tonality and intention - today and tomorrow.
External analysis in new dimensions
Navet offers a fast and scalable technology platform that with the help of artificial intelligence (AI), converts extensive amounts of data signals into human insights.
Ways to use NavetAI:
Technology made possible with big data and AI
In the digital age, you have completely new opportunities when it comes to reading target groups and areas of interest that are important for your business. The possibilities are extensive, the limitations are few. What does, for example, your target group, customer or society at large in the digital sphere say, express and share about a specific issue, brand, trends or a product and what is it that drives different social groups in different issues? What does, for example, your target group, customer or society at large in the digital sphere say, express and share about a specific issue, a brand, a trend or a product and what is it that drives different social groups in different issues?
Unlike traditional market research, we are not limited by group size, as in qualitative research, or surveys, as in quantitative research. Vi använder AI för att analysera big data genom en antropologisk lins. Vår datakälla för all insikt är mänskligt beteende på Internet. Vi hjälper våra kunder att förstå människor (alltid på ett anonymiserat, aggregerat, GDPR-säkert sätt).
Examples of questions we answer
We work with QUILT.AI in the Nordic region through an exclusive partnership. Together with our own developers and deep knowledge in anthropology, we provide you with the best of both worlds, big data with AI and human interpretation. You have never had greater opportunities to acquire knowledge that leads to the right decision for better business.
What can NavetAI do for you?
We make it possible for you to understand your market, competitors and target groups. Packed through nine different "lenses" or approaches that can be combined or implemented individually, you get an analysis of the world around you in completely new dimensions.
Identify the major underlying trends that affect your industry and shape your recipients' worldview.
Reach brand solutions that communicate correctly and are contemporary.
Use the AI engine to test and refine messages in a way that fits the audience and thus the culture's social behavior.
Make sure that what you say is culturally appropriate and adapted to the target group.
Find new or understand existing consumer groups and what drives and interests them.
Understand where your target audience or potential audiences are operating.
Mapping of influencers
Identify direct and indirect decision-makers and thus who influences your target group.
Discover new ways to reach those you want by using those who influence.
The AI engine performs a character analysis (semiotic analysis) of the communication and evaluates how the brand is perceived.
Make communication stand out, get it right and be effective.
What new trends are emerging and how do these habitual behaviors affect.
Understand the driving factor in a behavior and identify new shifts.
Internal and external data sets are put together to increase the understanding of a target group.
Increase empathy and develop new clusters.
Simulate your consumer filter bubble and test your communication to understand how your target audience acts.
Test new ideas and reach new heights.
What types of trends cut around your brand and industry that are not discovered or reflected in social media?
To stay one step ahead of your competitors.